Our Origin

Following a knee injury, CEO Julien Bourgeois turned his attention to computer programming, sparking the inception of a groundbreaking concept to monitor basketball shots via the Apple Watch. Alongside his co-founder, Andrew Bradford, they dedicated the summer of 2022 to product development, business strategy formulation, and the crafting of initial prototypes.

By November of that year, their efforts culminated in a fully operational prototype, which they showcased at The Beach at UNO's inaugural Privateer Pitch, securing both the grand prize of $7,000 and the audience favorite award of $1,000.

The development journey reached a milestone in July 2023 when the app was officially launched on the App Store. The release quickly attracted a user base, enabling the team to gather valuable feedback, address technical issues, and enhance the app's functionality. Their continuous improvement and innovation were recognized in November 2023 at the Ole Miss Servin' the South BMC, where Automatic clinched the top prize of $10,000 and was honored with the best tech award of $4,000.

Today, Automatic boasts a new and advanced version on the App Store, offering a seamless and bug-free experience to its users, a testament to the founders' commitment to excellence and innovation in the tech landscape.

A Dream to a Reality

What started as testing motion sensor technology with a rubber band and iPhone is now a full blown, post-revenue product in Automatic: Basketball Trainer. All thanks go to The Beach at UNO, The Center of Innovation & Entrepreneurship at Ole Miss & The US Congressional App Challenge for providing us with mentorship, recognition, and funding opportunities.

Post Launch and Thriving

Since our soft-launch on July 19th, 2023, our app has been downloaded 6,500 times, our users taking over 50,000 shots and 2,000 workouts on our app. As we move forward, we hope to inspire hoopers of all ages to incorporate watch technology into their everday training routines.