The team at Automatic understood that growth isn't just about attracting new users—it’s about keeping them engaged. To tackle this, the founders took a hands-on approach by interviewing 100 customers over a period of six months. These interviews, which focused on both positive and negative feedback, provided invaluable insights into which features should be kept, removed, or improved.

Leveraging this feedback, Automatic set out to build the most sophisticated version of the app yet. The result? A V2 update that included over 50 new screens, 10+ new features, and a dramatically improved user experience. The app’s day 1 retention rate skyrocketed from 4% to 25%, and the company saw a surge of 10,000 installs in just over a month—thanks to a focused marketing strategy. Additionally, Automatic+ buyers increased from 1% to 3%, a clear sign that users were not only sticking around but were also eager to invest in premium features.

This update marked a pivotal moment for Automatic, positioning the company for rapid growth and scalability. But the team didn’t stop there—they also used the app’s backend to create a new software solution for coaches to track their players' workloads on a daily basis, expanding the app’s utility and opening up new markets.

Building on the momentum from the V1 update, Automatic shifted its focus towards creating a robust ecosystem of coaches, players, and content creators. Through strategic user-generated content (UGC) and social media marketing, the company created a network that would help amplify the app’s value in the sports community.

To support this effort, Automatic brought on marketing interns from universities across the country, experts in marketing analytics, content creation, and business strategy. These interns played a crucial role in refining Automatic's marketing strategy and helping the company scale its operations. The team’s collective effort led to a deeper engagement with its growing audience and positioned the company for future success.

As 2025 began, Automatic set its sights on even greater growth. The company began an aggressive marketing campaign to increase user acquisition and further grow the product’s presence in the market. With the combination of an enhanced app, a solid user base, and a dedicated team, Automatic is poised for exponential growth over the next three years.

The company's growth trajectory is not only a testament to its innovative product and customer-centric approach but also to its ability to pivot and expand into new markets. From refining the app’s features to launching a coaches’ network and bringing in new talent, Automatic is positioning itself as a leader in the sports tech industry.